When the Crest Changes, Do Fans Still Want to Come to the Stadium?
Why do clubs change their crests, and does a new logo strengthen fans' identification with the team and their wish to watch games at the stadium? We trace how sport marketing researchers have approached this question.
Latest Articles
Does a Greener Stadium Make Fans Want to Come Back?
Do solar panels and recycling at stadiums make fans want to come back? The research suggests they might, but no one has properly measured it yet. This piece sets out what we know, what we don't, and findings from the author's own survey.
2026-09-29
The Day My Jersey Started Talking to My Phone
Brazilian club Atlético Mineiro sewed NFC tags into 120,000 shirts. Introduced to fight counterfeits, the tags soon let fans check in at matches and collect points with a tap of their phones, opening a new doorway between fans and the club.
2026-09-24
When the Crest Changes, Do Fans Still Want to Come to the Stadium?
Why do clubs change their crests, and does a new logo strengthen fans' identification with the team and their wish to watch games at the stadium? We trace how sport marketing researchers have approached this question.
2026-10-05
Does a Greener Stadium Make Fans Want to Come Back?
Do solar panels and recycling at stadiums make fans want to come back? The research suggests they might, but no one has properly measured it yet. This piece sets out what we know, what we don't, and findings from the author's own survey.
2026-09-29
The Day My Jersey Started Talking to My Phone
Brazilian club Atlético Mineiro sewed NFC tags into 120,000 shirts. Introduced to fight counterfeits, the tags soon let fans check in at matches and collect points with a tap of their phones, opening a new doorway between fans and the club.
2026-09-24There are no articles in this category yet.